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- <text id=93HT1157>
- <title>
- 84 Election: Republicans:Setting Out to Whomp 'Em
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1984 Election
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- September 3, 1984
- NATION
- Setting Out to Whomp 'Em
- </hdr>
- <body>
- <p>The Republicans sound the battle cry as they renominate Reagan
- and Bush
- </p>
- <p>By William R. Doerner. Reported by Laurence I. Barrett and
- Christopher Ogden/Dallas.
- </p>
- <p> Very little was left to chance. The proceedings were so
- carefully scripted that virtually the only suspense was whether
- all 50,000 balloons in the Dallas Convention Center would
- disgorge on cue when Ronald Reagan and George Bush appeared on
- the podium for their victory waves the final evening. The
- party's conservative leadership was in such firm control that
- minority dissenters to the platform had no chance to raise
- their criticisms on the floor. Many of the principal speeches
- were edited by two Reagan campaign staffers, which may have been
- why there was such a similarity to the ring of the rhetoric.
- </p>
- <p> But for whatever last week's Republican National
- Convention failed to achieve as political drama, it played
- wonderfully well as pageantry, especially after the King arrived
- for his coronation. Merely by waving at Wife Nancy on a giant
- closed-circuit television monitor visible throughout the hall,
- Ronald Reagan, Rex Republicanus, brought his G.O.P. court
- roaring to its feet. Formally accepting his nomination to a
- second term, Reagan could hardly restrain the ecstatic ritual
- chants of "Four more years!" that repeatedly interrupted his
- speech. While savoring the moment, he finally pointed to his
- watch and reminded his audience, "It's getting late."
- </p>
- <p> Even before he arrived in Dallas at midweek from
- Washington, it was clear that Reagan bestrode his party like few
- candidates before him. Not since 1972, when Richard Nixon faced
- George McGovern, had G.O.P. strategists been more confident of
- reviving what Kansas Senator Robert Dole called "an old and
- honored tradition, the two-term presidency." Not since Dwight
- Eisenhower's second campaign for the White House in 1956 could
- the Republicans offer a more salable candidate. Polls are
- showing Reagan at the peak of his popularity with American
- voters; they are also documenting signs of new national
- feelings of patriotism and optimism that could only benefit an
- incumbent, particularly one so adept at exploiting that mood--a
- mood Reagan gets much credit for fostering.
- </p>
- <p> Despite omens so favorable that overconfidence seemed to
- be the G.O.P.'s lone hazard, the spirit of Dallas was
- surprisingly feisty, even belligerent. Speaker after speaker
- sharply berated the Democrats, eliciting war cries and hoots
- from a convention that seemed to smell blood. The best-received
- barbs, and the constant efforts to link Walter Mondale to the
- Carter presidency, reflected a conservative ideology that
- relished its moment of triumph within the party. In notable
- contrast to his acceptance speech in Detroit four years ago,
- Reagan endorsed the tendentious tone with an unusually sharp
- attack of his own. He called the election "the clearest
- political choice of half a century," involving "two
- fundamentally different ways of governing--their Government
- of pessimism, fear and limits, or ours of hope, confidence and
- growth." Indeed, he went so far as to suggest that the approach
- suggested by the Democrats is "accompanied always by more
- Government authority, less individual liberty, and ultimately
- totalitarianism."
- </p>
- <p> The hard-swinging assaults were designed, Republican
- strategists said, to ensure that the party did not become
- complacent. Privately, however, G.O.P. leaders seemed assured
- that all signs were pointing to a November victory. Said
- Republican Pollster Richard Wirthlin: "The earth, the moon, the
- sun and the planets are all in a moment of favorable
- alignment." He could have added to that list the astronomical
- recovery of the economy. The Commerce Department last week
- revised upward its estimate of growth in the gross national
- product during the year's second quarter, from 7.5% to an annual
- rate of 7.6%. The Administration predicted that growth would
- continue for the rest of the year and average 6.5%, its highest
- one-year rise since 1955. Consumer prices, the most closely
- watched gauge of inflation, notched up in July at an annual clip
- of 3.5%, slightly higher than in the previous two months but
- still quite within an acceptable range.
- </p>
- <p> Delivering the G.O.P. keynote speech this year would have
- been a challenge for anyone, inviting as it did comparisons with
- New York Governor Mario Cuomo's slick but stirring opening
- address to the Democratic Convention. The Republican choice,
- U.S. Treasurer Katherine Davalos Ortega, did not even try to
- make it a contest. As she noted, "There are many members of our
- party more eloquent than I." Her presence on the rostrum Monday
- night was mainly symbolic, designed to highlight a ranking woman
- and a Hispanic in a party that is attempting to woo both
- groups. Ironically, from the standpoint of convention planners,
- Ortega's principal oratorical weak point was neither her soft
- voice nor her slow speaking pace; it was the lack of a
- distinctive Spanish accent.
- </p>
- <p> The evening's de facto keynote speech came from a more
- accomplished woman orator, U.N. Ambassador (and lifelong
- Democrat) Jeane Kirkpatrick, who drew an appreciative roar by
- announcing "This is the first Republican Convention I have ever
- attended." Kirkpatrick contended that Reagan's foreign
- policies have "silenced talk of inevitable American decline and
- reminded the world of the advantages of freedom." By contrast,
- she declared, in a more-in-sorrow-than-anger lecture that
- reflected her academic background, the previous Administration
- too frequently blamed the U.S. for problems it did not cause.
- "Jimmy Carter looked for an explanation for all these problems
- and thought he found it in the American people," said
- Kirkpatrick. "But the people knew better. It wasn't malaise we
- suffered from. It was Jimmy Carter and Walter Mondale." The
- delegates loved it.
- </p>
- <p> Any scant chance that the seamless proceedings might be
- interrupted by floor debates ended on Tuesday with the
- adoption, by acclamation, of a 74-page platform crafted almost
- entirely by the party's conservatives. The document endorsed
- the social agenda long advocated by Reagan, including voluntary
- school prayer, tuition tax credits for private and parochial
- education, and an anti-abortion amendment. But it went beyond
- White House wishes on some issues, notably in opposing "any
- attempts to increase taxes," which Reagan has said he might have
- to do as a "last resort."
- </p>
- <p> Dispirited G.O.P. moderates, who lost every battle to
- soften some of the platform language, glumly admitted that it
- was pointless to carry their fight to the convention floor.
- Said Connecticut Senator Lowell Weicker: "The far right
- controls the Republican Party." In adopting without debate such
- favorite conservative proposals as considering a return to the
- gold standard and a balanced-budget amendment, the Dallas
- convention seemed determined to prove Weicker right. George
- Bush, however, ridiculed the notion that "the furthest-out
- fringes" of the New Right had seized party control. "They don't
- have anything but great big mail lists and great big mimeograph
- machines," he said in a TV interview.
- </p>
- <p> The first major floor demonstration followed the
- introduction of Jack Kemp, the ardent apostle of supply-side
- economics, who is touted by some conservatives as the logical
- heir to the Reagan legacy. Hundreds of KEMP signs waved and
- bobbed throughout the hall as the former pro-football
- quarterback took the podium. Looking suitably surprised by the
- well-orchestrated display of future support, Kemp went on to
- compare the foreign policies of Carter, "seeming to grow old
- before our eyes," with those of Reagan, who "actually seems to
- be getting younger." Turning to Central America, he charged that
- the opposition would "shun the task of cultivating democracy."
- Declared Kemp: "The leaders of the Democratic Party aren't
- soft on Communism; they're soft on democracy."
- </p>
- <p> Former President Gerald Ford provided a ringing defense of
- the Reagan Administration's record of fairness, a favorite
- Mondale attack point. "Is it fair to make promises you can't
- keep? Is it fair to keep promises the country can't afford?"
- asked the ex-President. "That is Mondale's record." Citing the
- drastic fall in the inflation rate and other economic gains
- scored during the Reagan Administration, Ford concluded, "That's
- what I call being fair to everybody."
- </p>
- <p> Reagan was welcomed to Dallas on Wednesday afternoon with
- a rip-roaring reception in an atrium of the lavish Loews
- Anatole Hotel. As cheering supporters lined a 14-story,
- banner-bedecked tier of balconies above him. The President began
- his remarks in an expansive spirit, pledging to build "an
- opportunity society for every man, woman and child." But he
- later invoked the war cry of the Dallas Cowboys, doubtless
- extending it to the Dallas Republicans. "There's an expression
- you have down this way that I like," Reagan said. "You don't
- just score victories--you whomp 'em."
- </p>
- <p> That night Nancy Reagan captured the heart of the
- convention during a brief solo appearance. Radiant in a
- shimmering white dress, she thanked party regulars for their
- moral support during the days of Reagan's recovery from the
- assassination attempt of 1981. Closing with an appeal to "make
- it one more for the Gipper," she acknowledged the crowd's
- applause by blowing kisses. Then she spotted her husband's live
- image on a huge closed-circuit video screen behind the podium
- and began waving to him. In his hotel suite, Reagan, seated
- beside Bush and dressed casually in slacks and an open-necked
- shirt, at first looked puzzled as he was shown watching her.
- Then he waved back across the air waves.
- </p>
- <p> The convention's mood turned nostalgic as it welcomed
- Arizona Senator Barry Goldwater, the G.O.P.'s 1964 presidential
- nominee and at 75 still its grandest old conservative. As
- Goldwater, who has undergone surgery for heart and hip ailments
- in recent years, limped to the podium, few in the hall needed
- reminding that an electrifying televised campaign speech on
- Goldwater's behalf 20 years ago by a Hollywood has-been had
- launched Ronald Reagan on his political career. Reagan aides
- had hoped that Goldwater would not dwell too much on his old
- crusades, but the Senator was unswayed by pleas that he not
- repeat the most famous and divisive line from his own acceptance
- speech. He uttered it with gusto: "Let me remind you,
- extremism in the defense of liberty is no vice."
- </p>
- <p> Furthermore, Goldwater said, "it has been the foreign
- policy and defense weakness of Democrat Administrations that
- have led us to war in the past," thus reviving an old, seldom
- used Republican charge that a Democrat was in the White House
- at the start of every war fought by the U.S. in this century.
- Other Republican speakers had limited their Democrat bashing
- to the current ticket, but Goldwater had crustily rejected all
- requests to tone down his remarks. Explained a Reagan aide: "He
- insisted on keeping the lines he liked."
- </p>
- <p> The President's close friend Senator Paul Laxalt of Nevada
- was chosen once again to place Reagan's name in nomination. In
- so doing, he praised the President's brand of leadership as
- "guts with reason," citing as an example his decision to send
- U.S. troops to the Caribbean island of Grenada. Said Laxalt:
- "He made the tough call. If he hadn't, Grenada today might well
- be in the Soviet orbit." The Nevada Senator was sharply
- effective in his attacks on the Democratic Party, which he said
- "is now the home of special interests, the social-welfare
- complex, the antidefense lobby and the lighter-than-air
- liberals."
- </p>
- <p> As Wednesday night's roll call proceeded predictably--votes
- for Reagan and Bush were cast on the same ballot--the
- President and Bush were joined in the Reagans' suite by their
- wives. The Missouri delegation's vote boosted the uncontested
- ticket over the top just 45 min. later than the script said it
- would. Ever ready with a one-liner, Reagan quipped, "We've
- been sweating this out."
- </p>
- <p> Reagan began the next morning with an "ecumenical prayer
- breakfast," attended by 17,000 Christian laymen and church
- leaders, most of them evangelicals. To the delight of his
- audience, the President delivered his strongest attack ever on
- opponents of a proposed constitutional amendment that would
- permit voluntary school prayer. Claiming that the amendment's
- passage has been blocked by its critics "in the name of
- tolerance," Reagan asked, "Isn't the real truth that they are
- intolerant of religion? They refuse to tolerate its importance
- in our lives." In a debatable assertion that went well beyond
- the issue of school prayer, Reagan went on to say that
- "religion and politics are necessarily related," and "this has
- worked to our benefit as a nation."
- </p>
- <p> Bush maintained the convention's rhetorical tone in his
- acceptance speech. Referring to the opposition as "the tax
- raisers, the free spenders, the excess regulators, the
- Government-knows-best hand wringers," the Vice President
- declared, "You've had your chance. Your time has passed."
- </p>
- <p> The task of introducing the star attraction fell to the
- star himself. As the lights in the hall dimmed, an evocative
- film portrayal of the President, with Reagan as narrator,
- appeared on the screen. The video was something of a cross
- between a Pepsi-Cola commercial (happy young people, catchy
- music) and The Natural (mythic baseball heroism inspired by Love
- and Personal Fidelity, back-lighted by the sun, awash with
- violins). That was no surprise: the 18-min. movie was crafted,
- in large part, by Phil Dusenberry, coauthor of the screenplay
- for The Natural and vice chairman and executive creative
- director of the BBDO, Inc., advertising agency, which handles
- the Pepsi account.
- </p>
- <p> The movie, in fact, became one of the few subjects of
- public debate at the convention. Both CBS and ABC declined to
- air it on the grounds that it was a political commercial, a
- position all three networks had taken when asked to show a
- similar film about Mondale during the Democratic Convention.
- But NBC agreed to broadcast the Reagan production, contending
- that the controversy about whether the film would be aired had
- turned it into a newsworthy event.
- </p>
- <p> The film, paid for by the Republican Party, was created,
- along with one about the First Lady, at a cost of $425,000. It
- opens with flash visual cuts melded by harmonic melodies:
- Reagan taking the oath of office, a dad embracing his little
- girl, ethnic workers giving thanks for their jobs. From there
- it flows through scenes of Reagan riding his horse, the liftoff
- of the space shuttle, the Statue of Liberty (twice) and a
- somewhat jarring replay of the assassination attempt followed
- by Reagan talking of how the late Terence Cardinal Cooke of New
- York had told him that "God must have been on your shoulder."
- The emotional culmination is a teary Ronald Reagan, choking as
- he tries to finish an address to graying veterans of D-day
- gathered in Normandy last June.
- </p>
- <p> It was an act that only Ronald Reagan could follow. The
- sole uncertainty was whether he would use his speech as the
- opening shot of the re-election campaign or as an uplifting
- conciliatory counterpoint to many of the speakers who had
- preceded him. For the most part, he chose the former course,
- disappointing some supporters who had hoped he would use the
- occasion of his final investiture as candidate to explore a
- vision of where the party, and the nation, should move during
- the next four years. He was urged to do so by some aides. But
- in the end, said one, Reagan decided "there is no advantage in
- sitting on your lead."
- </p>
- <p> Not that the President's 55-min. speech disappointed his
- listeners. On the contrary, they interrupted it 95 times with
- applause. They answered with hearty choruses of "No!" when
- Reagan asked whether they had any doubts that the Democrats
- would "make Government bigger than ever and deficits even
- worse, raise unemployment" and "make unilateral and unwise
- concessions to the Soviet Union." In fact, they were so eager
- to be roused that they would not allow Reagan to complete one
- of his punch lines. Saying that he was tempted to compare
- Democratic spending habits to those of a drunken sailor, Reagan
- said, "But that would be unfair to drunken sailors." The
- audience erupted in laughter before he added, "Because the
- sailors are spending their own money." Another interruption
- occurred when Reagan paraphrased Will Rogers and accused the
- Democrats of never meeting a "tax they didn't like." The
- President had to wait for applause to subside before adding, "Or
- hike."
- </p>
- <p> The President had been nettled by the Democrats' searing
- appraisal of Reaganomics in San Francisco. More than half the
- speech was devoted to defending his record. Then he set forth a
- particularly stark delineation of the choice between the
- Democratic plan for the future and his own, using a formulation
- similar to the sharp "war and peace" alternatives that Jimmy
- Carter envisioned on the 1980 campaign trail. Said Reagan:
- "Isn't our choice really not one of left or right but of up or
- down--down through the welfare state to statism, to more and
- more Government largesse...The alternative is the dream
- conceived by our founding fathers, up, up to the ultimate in
- individual freedom consistent with an orderly society." He
- concluded with a rambling evocation of the new patriotic spirit
- conveyed by the passage of the Olympic torch across America.
- </p>
- <p> As Reagan noted near the end of his speech, "Four years ago
- we raised a banner of bold colors--no pale pastels."
- Certainly there was nothing muted about what the President, or
- his party colleagues and their platform, had to say last week.
- As the ardent cheering for Reagan's acceptance speech swelled,
- even the balloons behaved. Red ones fell from nets on the
- ceiling, white ones rose from the floor.
- </p>
- <p> Reagan may be far ahead in the polls, but it was clear in
- Dallas as it had been in San Francisco--each convention
- raising partisan adrenaline to fever levels--that the fall
- campaign will be hard-fought. As the Republicans headed home,
- Walter Mondale returned to the campaign stump after a four-day
- hiatus. He sent Reagan a telegram repeating his challenge to at
- least six debates.
- </p>
- <p> Nor did Reagan lose any time getting on the campaign trail.
- At a Veterans of Foreign Wars convention in Chicago, he
- accused the Democrats of being responsible for a "dismal chapter
- of failed policies and self-doubt." They claimed to be for a
- strong defense, he chided, while advocating the cancellation of
- the B-1B bomber and MX missile and supporting a nuclear arms
- freeze. That sort of stance, he said, reminded him of the
- saying, "Any jackass can kick a barn down, but it takes a
- carpenter to build one."
- </p>
- <p> Summer may still be sweltering along, and ten weeks may
- remain before Election Day. But for the two seasoned
- campaigners in this year's presidential race, the training
- schedule is over; the game is on.
- </p>
-
- </body>
- </article>
- </text>
-
-